AVANT TOI

Avant Toi is an Italian brand specializing in cashmere knitwear. It is the revolutionary project born from the historic family-run company Liapull, which has been active in the city of Genoa since the 1950s.

The innovative idea introduced into a tradition of the highest quality was to conceive both the yarn and the final product, the knitwear, through a divergent creative expression: a painterly chromatic potential onto which artistic expertise and environmentally conscious colour treatments could be applied.

Thus, by embracing hand-painting techniques, Avant Toi has become an avant-garde niche brand, a bridge between tradition and contemporary creativity.