Daniela Gregis
More than a collection, Daniela Gregis evokes a world—though not just any world; for many, it is certainly the best of all possible worlds. The choice of fabrics, ancient and natural, is at once humble and precious.
The medley of colors is an expression of a universally recognized harmony, familiarized through sunsets and the changing of seasons, day and night, as well as the intimacy of rural homes.
The fabrics are crafted with the unhurried pace of the loom or hand-knitting. However, the designer's work cannot be reduced to a nostalgic revival of a fossilized past that is irretrievably lost—far from it. Contemporary life is revealed in the shapes, skillful blends of complexity and essentiality, visibly influenced by the Japanese school and a wide variety of cultural inspirations drawn from a planet shrunk by technology and the speed at which information travels.
The poetics of Daniela Gregis's garments are moving, striking inner chords stifled by the frenetic pace of daily life, and succeeding in outlining a sustainable future—who knows, perhaps finally on a human scale.
Combining poetic invention, the highest quality of fabrics, and a chromatic sensibility that evokes an Italian peculiarity reminiscent of the Renaissance—one admired throughout the world—seems to be the art in which Daniela Gregis excels and realizes herself season after season. A product kept under the radar, never advertised, yet so appreciated that it is distributed in the most exclusive and highly regarded multi-brand boutiques for finding new talent. Suffice it to mention, as one example among many, Dover Street Market, now recognized as the most important multi-brand store in the world, which alone can justify a trip to London.
