Founded in Shanghai in 2012 by Chen Xiang, following a long career teaching textile design and leading the avant-garde brand Decoster Concept, Ziggy Chen began as a project dedicated to menswear, expanding in 2019 to include womenswear.
Its research develops through a continuous dialogue between Chinese cultural heritage and the multiple influences of Western contemporaneity. Figurative arts, travel, the observation of everyday life and its customs fuel a personal language, capable of transcending eras and geographies without belonging exclusively to any of them.
Time becomes an essential component of its poetics, not only in the slowness and complexity of the craftsmanship, but above all in the very appearance of the garments, in the surfaces that seem to preserve traces of a previous existence, in the color nuances, the layering, and the forms that evoke a distant memory without indulging in nostalgia.
At the heart of this process lies a profound knowledge of textile materials. Wool, linen, cotton, silk, and cashmere, also sourced from prestigious European and Japanese manufacturers, undergo elaborate treatments, sometimes inspired by ancient artisanal techniques, until they acquire the textures, tones, and irregularities that define their character.
Asymmetries, layering, generous proportions, and sartorial details create seemingly spontaneous silhouettes, in which design complexity resolves into a striking naturalness.
The result is a cultured, tactile, and deeply contemporary wardrobe, where tradition and experimentation do not contradict each other, but coexist in an original balance of memory, freedom of expression, and comfort.
