From clothing to home accessories, the British designer brand Oyuna, has had the genial idea of combining the finest cashmere from its native country of Mongolia, with its most established manufacturing tradition from Scotland.
If Mongolia is among the top producers in the world and without equal for quality, the chemical properties of the water in British streams have enhanced the luxurious softness of this noblest of yarns for centuries.
The rareness of the material limits distribution of the product to a small circle of select boutiques around the world and makes it difficult to find and, paradoxically, to learn of its reputation. A strange by-product of marketing products of superior quality nowadays is that they are often not granted the attention that they deserve. And so it is that this obscure label's elegant sweaters remain, for the most part, unknown.
knit cashmere reversible jacket
Despite all of this, it would be quite wrong to expect to find the reassuringly traditional styles that are so usual in cashmere sweaters. Oyuna knitwear blends the basic simplicity of its lines with additional key themes,
using overlapping
and double weaves
and asymmetric panels, revealing a design sensitivity that is decidedly modern and open to the influences of the most daring fashion designers in the industry.
Gauze, flannel, and jerseys, are perhaps the most remarkable transformations of this noble raw material, which are decisive in determining its final shape.
Silhouettes and cuts make each piece completely functional and part of the sophisticated collections, which are at times complex though certainly never obvious, that make up the all-new Ivo Milan store collection.
This is a collection to be touched and admired but especially, one that should needs to be worn to appreciate its proportions and unpredictable characteristics.
The title chosen for the Pleats Please winter collection is a tribute to the work of the most prominent Mexican architect, Luis Barragàn.
Abstract shapes and lively multicoloured designs on bags, ...
The appointment from the Padua store is back. Outfits on models and close ups of details, to give those who are not regulars at the store an opportunity to discover the fit, the possible combinatio...
A collection of thoughts, experiences and words shared over time.
Hello,
Absolutely amazing boutique! Such a professional team! The ordering process and customer service were all superb.
They have a fantastic selection of exclusive items and I’m so happy to have found exactly what I was looking for.
Thank you and best wishes to IVO Milan!
Anna
eKomi review
· 03/09/2026
Come sempre il servizio è ineccepibile, il prodotto è della qualità, ricerca, coerenza di storia e tradizione della casa così come è poetica la cura amorevole dell'imballaggio, scrupolose e complete le istruzioni accluse.
Impagabili ragazze.
Claudia
eKomi review
· 30/05/2026
This is by far the best high end clothing store I've ever visited in all my travels from New York, Paris, Japan, Italy etc.
I was hesitant to go because the website said that it was exclusively women's clothes. However, this is not accurate. It turns out the clothes are in large part unisex (as most avant garde stuff tends to be) and only limited by the sizes being usually no larger than for someone that is 6ft (most closer to 5ft 10").
The actual store is wonderful and of large size. It has Italian, Japanese, and Chinese high fashion houses like Ziggy Chen, Junyawatanabe, and Yohiji Yamamoto. There are also smaller fashion houses represented from people that are highly regarded, having worked with the formerly mentioned designers or won prestigious awards. In all cases the designers are carefully researched by the staff, including artistic lineages, and the items are hand selected from the new seasons. You can see the current stock on the website as well.
As for the shopping experience, it was without a doubt the best I've ever had. Usually, these types of stores go in two ways (and this includes appointment only stores). Option A, the aloof attendant that says nothing and is just there to reorganize the closet and make sure nothing is stolen. Option B, the engaged attendant that simply pushes clothes on you telling you they "look great" without merit. In both cases the attendant offers little. At IVO, I was helped by one of the two store owners (there is no one else on staff). They slowly and methodically took me through the store helping me select items, recommending how to style the items (in themselves and with other items), and sharing their great knowledge and research of the designers. They also gave feedback on how the item looked on my body which was detailed and constructive. If something did not fit right or was the wrong color they would suggest as much being careful to not be pushy. This revealed an Option C, the personal stylist attendant, which i had never had the pleasure of experiencing.
The pricing was incredibly fair for the brands purchased and lower in person then on the site. It never felt predatory as it sometimes does in other shops. Additionally, they prepared a duty free rebate document which can be used when leaving the EU to get tax reimbursements (quite significant for large purchases).
In summary, I am incredibly happy that I took time out of my Venice trip to take a quick 20 minute train trip to IVO. This is a gem of a store with the most amazing, knowledgeable owners I have ever met.
Dante
Google Maps review
· 08/12/2025
Questo è un negozio in cui la bellezza dei capi è solo un pezzetto dell'esperienza. C'è cura vera, umanità vera, artigianalità espressa nei pacchetti creativi e personalizzati, competenza elevata. Basta un'e-mail e *** e *** rispondono a ogni dubbio con tale perizia che diventa una consulenza. E, così, si compra sempre il capo giusto.
Francesca
eKomi review
· 22/05/2026
Carissime Soili, Sari e Tabata,
Grâce à une expédition rapide et parfaite, votre envoi m’est bien arrivé.
Recevoir, ouvrir et apercevoir le poétique emballage, que vous avez confectionné avec tellement de soin, d'amour et de créativité, est déjà une vive émotion.
La jupe de Comme des garçons est fascinante avec sa couleur bordeaux, plus secrète même que la pourpre, son tissu féérique et sa forme reconnaissable entre toutes. Ample, longuette et resserrée par un cordon, c'est le modèle archétypal qui continue à m’enchanter, qui me va bien et où je me trouve bien. Merci de l’avoir conservée et permis d’en avoir une nouvelle variation, avec l’asymétrie sur les côtés, l’ourlet plus transparent que le reste – presque une dentelle quand la lumière le traverse – et les poches inattendues.
J’en profite pour vous féliciter de votre nouveau site, précieux pour sa richesse et l’organisation raffinée de ses contenus – un palais de cristal qui reflète votre travail de recherche incessant et votre imaginaire unique…
Avec mon amitié fidèle et toute mon affection,
Gisèle
e-mail
· 29/10/2026
I got a sweater by an Italian knitwear designer who's known for the hand painted technique applied on natural fibers. The soft touch is like any other sweaters I've got from the shop you could never go wrong with. What's distinct to the eyes is the unique artistic strokes in vivid colors. It will add the great finishing touch to complete any look.
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